The Future Is Z – A Marketer’s Guide To Generation Z

The Future Is Z – A Marketer’s Guide To Generation Z

Generation Z. If you think it’s the dramatic title of a new, end-of-the-world, cyborg invading, post-apocalyptic PS4 game, you’d be wrong. Generation Z are here; And they mean business.

To get a few key points on Gen Z, just keep on reading. And if you scroll to the bottom, you’ll find our free, downloadable Gen Z report which really gets into the nitty-gritty of this new wave of consumers.

So who are they and what do they want from us?

Don’t panic. That’s where we come in. We’ve got the who, how, where and why to all your Generation Z questions.

Gen Z are people between the ages of 13 and 24 and they make up a whopping 20% of the Maltese population valued at €40 billion. Each generation is forged differently from those that came before, so companies need to periodically adapt their strategies to connect with up-and-coming spenders. Understanding Generation Z and what makes them tick is crucial to future-proofing your business.

We live in a fast-paced, high tech world, with short attention spans. So how do you make an impression when no one is paying attention?

Generation Z is technology-driven and craves authenticity. They are socially conscious and confident about their place in the world and what they stand for, and they expect businesses and companies to mirror their values. They are constantly loaded with choices and are quick to move on from brands which don’t offer an ‘experience’. Gen Zers choose their brands like they choose their friendships; real connections based on shared social responsibility, uniqueness, honesty, clear-cut communication, and a strong, influential social media presence.

So how on earth do you future-proof your service, brand or product to Generation Z? Here at Blonde and Giant, we’ve got our Generation Z targeting strategies fired up ready to make your brand popular with the new kids in town. We’ve even created this free pdf presentation to get you started; it has insights on understanding, targeting and implementing marketing strategies to not only grab the attention of Gen Z, but also retain their loyalty to your business.

Check it out for yourself, by clicking here.

Want to know more about how we can help you future-proof your brand? Why not fire off an email to

Over and out!