About this project
When it comes to looking your best, Niumee are certainly one of the best in the business. With any cosmetic procedure or treatment, it’s all about consistency, attention to detail and an ‘improved’ appearance that’s as subtle as it is sophisticated.
And that’s just what we did with Niumee’s social media.
The nature of online content can truly reflect brand persona, and for Niumee, aesthetics are key. We rejuvenated their social media strategy, refreshing their guidelines and worked on developing a clear consistency between the two.
From tone of voice to typeface and canvas dimensions, we expertly created social media guidelines that relayed their social media strategy into templates for consistent, visually pleasing aesthetics for Facebook and Instagram posts; templates that ooze class, sophistication and speak volumes when it comes to representing Niumee’s brand persona.
Niumee opted for two of our creative concepts. The first, an elegant, demure approach using strong, bold colours and typography. This minimalist template is directed at striking simplicity.
With the second template, we let our design team loose on a photo manipulation mission. Bright, quirky and clever, our photo manipulations used floral inserts to symbolise the beautification and blossoming of a particular area of the body, attainable with procedures and treatments provided by Niumee.