About this project
GoTo. We love what they do, they love what we do. Simple. It works. Working so closely with a brand across multiple campaigns has really given us the opportunity to showcase what we do best – deliver consistent creative content that’s eye-catching, innovative and in-keeping with brand identity.
Our Thought Process.
GoTo launched a new scheme, based on customers paying a lump sum to enjoy unlimited GoTo rides till the end of the year. Our job? Create campaign visuals and taglines that entice the local audience to jump on board this great offer.
We chose to focus on the ‘unlimited’ concept, designing an infinity loop brandished with GoTo colours as a central graphic. Simple, bold and striking, we combined visuals with creative and tactical tag-lines, using rhyme and rhythm to attract attention. From Google banners and social media outputs to your traditional billboards, we plastered this campaign across the Island for maximum reach and engagement.