Raising €80 million in investment isn’t easy, so when the founders of Hypernova Capital approached us to name, brand and help launch their new Europe-based Venture Capital Fund, we knew we had to pull out all the stops. We began by brainstorming an inspiring name that represented the new fund’s values of innovation and investment in technologies of the fourth industrial revolution. Together with the client, we landed on the name Hypernova, which is the brightest thing in the known universe. We then moved onto creating an eye-catching brand, and developing a storytelling pitch deck that has already been successful in securing millions in committed investments from Europe and Asia’s largest family offices and corporate investors.

Investments decks are the primary sales tool for Venture Capital Fund managers. A great investment deck requires a robust storytelling strategy in order to persuade seasoned investors to commit million Euro cheques to a new fund. Our deck creation process involves creating a brand storytelling strategy first, then a deck sequence, and finally populating the deck with well-researched and persuasive copy and data.