About this project
2020 was not an ordinary year, and because of COVID, Christmas couldn’t play out the way it usually does. After a year of hyper-nesting and curbed spending, people needed a break, and GO responded with a perfectly timed Christmas offer – get the TV you want and pay monthly, with zero interest of course. Just what the doctor ordered.
With a great offer to promote, we set about creating an eye-catching 360 campaign including digital, TV, radio and outdoor assets.