GO Christmas Campaign 2020

Categories

Creative / Videography

Client

GO

About this project

2020 was not an ordinary year, and because of COVID, Christmas couldn’t play out the way it usually does. After a year of hyper-nesting and curbed spending, people needed a break, and GO responded with a perfectly timed Christmas offer – get the TV you want and pay monthly, with zero interest of course. Just what the doctor ordered.

With a great offer to promote, we set about creating an eye-catching 360 campaign including digital, TV, radio and outdoor assets.

Before Image After Image

Our Thought Process.

We began by sketching out the storyboards for tactical TV ads. These sketches formed the basis of designs for the rest of the campaign, and then we set about creating the footage and images. Lined up against our initial sketches, the resulting ads are a perfect match.
Blonde and Giant - Case Study - GO Christmas - 2
Blonde and Giant - Case Study - GO Christmas - 1