Rebranding takes bravery, and a whole lot of it. When well-established GlobalCapital, known for delivering 60 years worth of innovating insurance products, contacted us for a re-branding, we couldn’t wait to get started. Their objective? To specialise on what they do best – deliver trusted life and health insurance products.

Our primary objective was to maintain their creditability and standing, whilst also injecting a fresh, new feel into their brand. We supported the entire branding process, from naming to the launch. Our in-house designers created a circular pattern reminiscent of the GlobalCapital brand logo, clearly displaying the new brand’s roots in expertise, credibility and professionalism. Our choice of a ‘cosmic’ circle shape resembling typical drawings of planet and galaxy maps, as well as the use of a bright, fresh colour-story of pink, orange and blue was the perfect accompaniment to the newly developed brand name and tagline — ‘LifeStar. Your future is bright’.