‘Peking To-Go’ has mastered Chinese cuisine for years. When approached with this project, our creatives knew they had to stay true to the rich heritage of this family-run business. By incorporating a variety of traditional Chinese symbols and emblems, we tied in the brand’s oriental feel, all while giving it a modernised twist. Of course, we had to incorporate red as the brand’s staple colour. Aside from the colour’s deep embedment in Chinese culture — often used to symbolise good fortune and joy, red is known to stimulate the tastebuds and increase appetite. The rebrand resulted in a variety of brand assets which were adapted into a wide range of distinct deliverables such as packaging, menus, signage, and advertising, to keep the brand as versatile as possible.
Peking To GO