Sometimes the market needs to be reminded of the classics. In this campaign, we helped a leading FMCG distributor to reignite people’s passion for the classic scotch, Dewar’s. In order to succeed we knew we needed to launch an impressive brand campaign showcasing the brand’s rich history and exciting future. The campaign features sumptuous brand photography that captures the essence of the whiskey-making process, and the stunning landscapes of Scotland, where the brand is distilled. The photographs are visually striking, and the attention to detail in each shot is evident, highlighting the intricate manufacturing process.

The campaign also included a brand documentary filmed in Scotland, which tells the story of Dewar’s whiskey and the people behind it. Our short film offers a behind-the-scenes look at the brand’s distillery and features interviews with key figures involved in the making of Dewar’s.

Our brand campaign aimed for, and succeeded in, capturing the brand’s essence through striking visuals and compelling storytelling. Our campaign successfully portrays Dewar’s whiskey as a premium brand with a rich history and heritage, appealing to both existing and potential customers.