Establishing A Brand Identity
This would include a vast range of music from vaudeville and minstrel shows to heavy metal. Pop music, as a phrase with the shortened first word, has primarily come into usage to describe the music that evolved out of the rock and roll revolution of …
Are You Making These Branding Mistakes?
Kowalczyk departed for a solo career in 2009 and was replaced by vocalist Chris Shinn in 2011. It’s sort of the Journey situation in a hard rock context— between the two camps, there’s no shortage of opportunity to “Sell the Drama” on tour. …
