Bigbon, the renowned fashion retail group, sought our agency’s expertise to revamp their brand and launch an exciting loyalty program across their fashion outlets. The Bigbon Rewards brand rewards individuals for their unique style choices, with the core of the brand, ‘Where Loyalty Pays You’, marking the corner stone of giving back, rewarding and bringing the fun back to shopping – on which the entire identity is built. This is carried forward through an exciting and modern identity system that cuts through all of the modern day hustle and bustle. A fun tonality, a vibrant colour scheme and creative design thinking bring to life the giving nature Bigbon Rewards offers. The identity system sharply re-interprets the fashion industry clothing staples such as the dress, sunglasses, trousers, hat, t-shirt, handbag and shoes to create an unmistakable look and feel for social content, promotions and printed material.
The Bigbon Rewards logo further refines and expands the horizons of the Bigbon brand and carves a new opportunity to reaching various fashion demographics of varying taste and flair.
The re-interpretation of the foundational staples of the fashion industry including the hat, sunglasses, t-shirt, trousers, handbag and dress to geometric and simplified icons, created an opportunity to bring out the fun and approachable brand Bigbon Rewards set out to establish in the shopping sector in Malta. The versatile shapes created an opportunity to utilise them in various ways such as masks, layouts and dividers for a modern collage effect. In combination with the vibrant colours and sans serif typeface, the result is an unmissable and unmistakable look and feel that attracts shoppers of all ages and taste in fashion.